FREE Real-time collaboration SOFTWARE? Suite deal.
The Google Docs Suite marketing team approached us with an opportunity to showcase the Docs Suite's incredible real-time collaboration features, catered towards a younger, tech-savvy generation that would alternatively pay for office software products. I was the sole Art Director (amongst many other things) on this $xx,xxx budget production. We shot six videos over the course of three days in downtown Los Angeles across multiple locations which involved building out numerous staged sets, designing and crafting several props including a fake Japanese travel book, and even renting out a real foodtruck.
I was involved in the project from concept to execution wearing many different hats. I wrote the storyline with stakeholders, directed a team of two illustrators to lock down shots in the storyboard, managed client expectations, interfaced with talent agencies, production companies, worked with the Art Department to prepare each set and oversaw post-production.
For each product (Keep, Docs, Sheets, Forms, Slides, Sites) we wrote a unique storyline and determined key shots to capture each products most important features.
The storyboards were used by everyone on set as a guide, from art department to camera operator, getting us all aligned on the clients message. This enabled us to save much time coordinating on the day of the shoots, which was critical to our success. Most of our storyboard sketches made it all the way through to the final product.
The videos and still photographs from the shoot were then used in a redesign of the Google Doc's website by designer Jeff Conley. Below are his design comps utilizing the assets.
On set of Docs Suite
Back Left: Left Field Labs COO, Head of Production Company, Left Field Labs CTO, Art Director (me)
Front Left to Right: Clients Michael and Ashley of Docs Suite Marketing, collaborating in real time on their laptops with the actors through Docs Suite.